When you start up your new business a question you will want to ask is how often should I post on my social media platforms and at when is the optimum time of the day to post?
There are no hard and fast rules but what you did need to consider is "when are my target audiences looking at their social media accounts?" This information you will gain through your social media analytics as your social profiles grow.
Just starting out? Then you won’t go far wrong if you follow this guide:
FACEBOOK – post 1 update per day, (2 maximum) – minimum 3 times a week.
TWITTER – to make Twitter work for you, post 2-3 times a day at the optimal times (see below).
INSTAGRAM – post 1 update per day using industry related #hashtags
LINKEDIN – post 2 updates per week
FACEBOOK – best times to post
Wednesday at 11 a.m. OR 1 p.m (alternative each week and see which get best results).
The safest times to post are weekdays from 9 am –3 pm
Sunday has the least amount of engagement for Facebook during the week.
Early mornings/evenings before 7 am and after 5 pm have the least amount of engagement.
INSTAGRAM – best times to post
Wednesday at 3pm.
Most consistent engagement is Monday through Friday between 11 am and – 5 pm.
Another higher engagement time period occurs on Saturday around 10 am.
Sunday generally has the least engagement.
LINKEDIN - best times to post
Wednesday between 9–10 am and 12 noon
Safe times to post with consistent engagement are Tuesday-Friday from 8 am –2 pm
The least engagement per day occurs generally on a Sunday
TWITTER - best times to post
Monday- Thursday 9-5pm with peak times generally being from 1-3pm. The peak time of the week is Wednesday at 3PM. Worst days and times to Post a Tweet: Friday after 3pm and any week day after 8pm and before 8am.
The information above provides you with the basis for creating your Social Media Management Plan but the timings will change based on when your target audiences are online.
I have created a social media management template which takes into account the above and makes it easier for you to plan your social media content. If you would like a copy please email me and I will send it to you FREE OF CHARGE.
If you need help in coming up with content for your social media marketing then please GET IN TOUCH!
I am often asked, what is a hashtag. A hashtag is a keyword or phrase preceded by the # sign which is indexed by the social media network and becomes searchable by people looking for products/services using that particular hashtag.
As you may or may not be aware, Instagram allows you to add up to 30 # in each of your posts but by using around 6-8 hashtags makes your posts less spammy. Also, look at how many #hashtags influencers in your industry use in their posts and track the engagement of your posts when you use a different number of hashtags.
Anyone can make anything into a hashtag by adding # in front of a word (no spaces). Once you have published your post click onto your #hashtag and you can then see who else is using that same word or phrase and you can then see what they are saying.
A few common #hastags which you can use in your Instagram posts sparingly:
#instagood: Use this for photos you’re particularly proud of.
#photooftheday: Also reserved for your best work. There’s an associated @photooftheday Instagram account that selects one “winning” photo with the hashtag each day and shares it with their more than 283,000 followers.
#instamood: Use this in photos that reflect your mood as the publisher. #instamood posts are not of people, but scenery. So if your brand is celebrating something big, then you could post a photo of a lightening storm. Like #photooftheday, this hashtag also has an associated Instagram account (@instamood) that shares photos tagged with the hashtag out to their more than 27,000 followers.
#tbt and #ThrowbackThursday: Explained above. #ThrowbackThursday is the longer and less common version of #tbt.
#fbf or #FlashbackFriday – Similar to #ThrowbackThursday but Friday generally isn't as popular.
#ManicMonday: Use on posts that illustrate your busy week ahead.
#WisdomWednesday: Post a quote or piece advice that your target audience will find helpful.
#FridayFunday: An opportunity to humanise your account - add some fun!
#NoFilter: For photography purists. Use on posts that you haven’t applied a filter to.
#selfie: Self explanatory. As a social media marketer, you can use this hashtag when you’re representing your brand at events.
#regram: Use this when your are re-posting a photo from someone else’s account to your own. Make it a part of your user-generated content strategy with our guide.
Are you so busy in your day-to-day work life that networking events are impossible to get to? Twitter hours can help you reach new people from the comfort of your desk and at time convenient for you.
Twitter hour is generally held during the working day, normally Tuesday, Wednesday or Thursday. The aim is to share useful content, introduce yourself and your business and help to promote other members.
What do you need to do?
You firstly need to set up a "search" in your preferred twitter monitoring account - I prefer Hootesuite for this. Just go to your dashboard, click on "add stream" and go to the "Search tab". Select the Twitter profile you want to use and then add the name of the Twitter hour you want to follow. It’s as simple as that!
Start to follow people or businesses who regularly participate in Twitter hour, retweet (RT) the tweets with the corresponding hashtag (#) Twitter hours can help you build your followers on Twitter, connect with other local businesses and make new business contacts. You then know that many of those businesses you have been chatting to and sharing content with during the week will be on Twitter during the designated hour.
Don’t just use Twitter Hour as your sole method of promoting your business but it can be a great way of meeting other businesses in your region and sharing useful content.
Note of caution – everything you retweet will appear in the timeline of your followers, so ensure that your tweets are consistent with what they would expect to see from you or your business.
Midlands based Twitter Hours?
Tuesday Twitter Hours
11.00 am @KenBizHour
Wednesday Twitter Hours
8.00pm- @MidlandsHour @warwickhour
Thursday Twitter Hours
8.00pm- @CovHour @WarksHour
If you are based in Warwickshire or the Midlands and your “Twitter Hour” is not listed, please let me know and I will add you to this list.
Need help with your social media or choosing the right social media tools for your business? Then please get in touch with SunflowerVA.
There is not just one reason for this, there are many reasons why your Facebook Business Page organic reach is dropping:
Facebook defines organic reach as "how many people you can reach for free on Facebook by posting to your Page." Prior to 2012, that number used to be much, much higher than it is now. Changes in Facebook algorithms over the past few years is making it more and more difficult for "posts by pages” to be seen in news feeds.
Facebook has done this on purpose to encourage you to run paid ads. This is how Facebook earns money! When you check your analytics, you see the reach is dropping, you get frustrated and see there is a paid option. Lots of people get into this trap and start running ads without much knowledge on targeting the right audience.
When you set your page up you invited lots of people to like your page to increase "page likes" but the people who did so, are not necessarily your target audience. This is why when these people are not engaged or interested in your page content and therefore Facebook won't show your updates on their page.
You post too much or not at the right time. When you check your analytics, see when your audience is most engaged and active, post that time only. Facebook is not like Instagram so having 5 posts a day isn’t the best thing to do. Post 3-5 times a week using quality content that your fans will love and react to.
Do you follow your competitors? Constantly follow your competitors, do some research and see what strategy works for them. I am not saying copy what exactly they are doing but checking competitors' posts and strategy is always a good idea.
If you can’t post your content in real time, then ensure you schedule your posts directly on the Facebook platform – don’t use a third party app such as Hootesuite. Facebook will penalise your posts, by reducing the overall reach, if you use third party apps.
A few things you can do to increase your reach:
Remind your Fans they can go to Pages Feed on the left sidebar of their News Feed to see content from Pages they've Liked.
Encourage fans to engage with your posts when they do see them, so they see more of them. This can be as simple as adding a reminder to "Please Like and share" at the end of your posts.
According to a recent study Facebook videos have an 186% higher engagement rate and are shared more than 1000% more than videos linked to from other hosting sites, so start using video on Facebook to build interest in your posts and your page.
If you found these tips useful please like or share them with other business owners who are looking for some inspiration!
Do you often say there are not enough hours in the day? Do you often wonder where the time has gone? Do you regularly think that you have achieved very little in your working day? By making a few small changes you can greatly change the way you work and how much you can achieve in a day.
There are lots of things that you can do to help improve your productivity but these 10 top tips are a good starting point:
If you need help in your business to allow you to be more productive with your business Marketing then please get in touch with Sunflower VA.
All blogs are written by Amanda of Sunflower and they are based on our experience.