One of the main benefits of using a Virtual Assistant (VA) in your business is the savings to you. By working with a VA you will save on the expense of hiring a full-time employee, which includes the time and money spent on interviews and training. You will also be saving on employee benefits such as health benefits and tax savings as a VA is responsible for their own book-keeping and taxes.
As your VA is generally tends to work off site, it saves you the expense of purchasing a new desk, computer and providing office space.
As you only pay for the time spent on specific projects you can easily budget for the projects that are of a high priority to your business. At Sunflowerva we offer a selection of monthly packages which will help with your budgeting.
My background is in marketing & admin and I love the variety, hence the decision to set up Sunflowerva.
If you need help with your business Marketing just get in touch.
How we can help?
We have been asked to help businesses with the following:
Website design for smaller businesses/business start-ups. Many new business start-ups have a limited budget – our user-friendly 5 page websites/online marketing brochures are a great way to start to promote your business.
Often business start-ups have great products and services but they are not always sure about how to promote their business. We offer a Marketing 1:1 in which we will discuss your target customers, look at your branding, do a website review (or discuss about how you intend to use your website) and agree which social media platforms are best your business.
Once you have decided on which social media platforms are right for your business, it is often time consuming to set up them up on your computer or phone. We can set these up for you, show you how to effectively manage them if time is too short or provide you with ideas on how to reach your target customers through effective social media posts.
When do you last get in touch with your customers? Perhaps you should consider putting together an email marketing campaign. We can create your e-newsletter template and send it to your subscriber list, thereby keeping your clients up-to-date with news and new offerings from your business.
If there is something else that you need help with in your business in terms of marketing support, please get in touch. I am just a phone call away!
Should your company have a presence on all or any of the popular social-media networks? The answer is yes - but if you are new to social media marketing begin with a presence on just one social network, at least for the first few months. The key question to ask yourself is “where am I likely to find my potential customers?”
What are the best social networks for small businesses?
There are hundreds of social media sites that you could sign up to and the key to success is not to sign up to everyone you hear about. Whether your company is large or small, you can't go wrong with a Twitter account but Twitter takes a bit of getting used to. If your business is aimed at B2B – you need to be on LinkedIn and for B2C companies, we would suggest Facebook and for businesses selling products (as opposed to services) Instagram.
Next you need to develop an effective social media content strategy
Don’t even start a social media marketing campaign until you set some goals.
What do you want the campaign to do?
What results do you want to see?
To make it very simple, set yourself these targets:
Twitter: Look at your number of followers and the number of followers for those who retweeted your message to determine the monthly potential reach. You should track these separately and then compare the month-over-month growth rate of each of these metrics so you can determine where you’re seeing the most growth. A great free tool to use for Twitter measurement is TweetReach.
Facebook: Track the total number of fans for your brand page. In addition, review the number of friends from those who became fans during a specified period of time or during a promotion and those who commented on or liked your posts to identify the potential monthly Facebook reach. Facebook Insights will provide you with the information you need.
Your Blog: Measure the number of visitors who have viewed your blog posts
There is so much more that you can do to improve your online presence but if you start with our suggestions you won't go far wrong.
If you need help with setting up your social media platforms or perhaps you would like to know more about which ones are right for your business then get in touch with Sunflowerva today.
All blogs are written by SunflowerVA and they are based on our experience.