Just starting out
Offer free advice – do some free work until the paid work starts to come in.
Keep your day job – don’t give up until you have at least 6 months living expenses in the bank.
Keep your costs low – don’t buy what you don’t need. Think like a business owner not a consumer.
Position your business right. Too many businesses offer the same service. To succeed you need to offer a visibly different service: You can be more upmarket, more accessible, be more of an expert, work mainly in certain niches or offer a different pricing structure.
Do a survey
I hope that is enough to get you started and if you need help with any of the above then please get in touch