A good blog posts speak to your target audience. Find out who is buying what you’re selling and write for them. It's as simple as that!
If you sell “websites” then you are not selling to website developers! Blog posts should be easily readable during a coffee break and should not be more than 250-350 words. Your readers will switch off if they need to scroll down the page. If your blog is over 500 words, then reduce the word court by tightening up the wording or provide a part 1 and part 2. When people read online they tend to skim read.
Good blog posts are quick and easy to read
Just because something is short doesn’t mean it’s easy to read. When people read online, they skim read so make your post is easy to skim read by cutting content up into sections and lists.
Good blog posts say something interesting and useful
It’s OK to write a blog post about a quick thought, but make sure it’s a whole thought, not half of one thought and half of another. Would what you’re writing change the way your reader thinks about an issue? Put together your blog idea, email it to a friend and ask them if it makes sense.
Old news can be useful for your readers
You could start with: last year, I wrote a post on how to use Facebook for beginners….
Good blog posts don’t have to be works of art
As long as your posts are useful or interesting, your readers will keep coming back for more.
Good blog posts show, not tell
Don’t tell your readers that your company is fantastic; write interesting content so that your readers are the ones who say your company is fantastic. Use facts and examples to build trust with your readers.
Good blog posts have a compelling title and lead paragraph
Make your readers want to read your post right away. But don’t promise something with your title and intro that you then don’t deliver.
Good blog posts are SEO optimized
A great title is vital but you need to strike a balance between catchiness and SEO or keywords but don’t fill your blog with keywords so it becomes uninteresting. Too many keywords and you will be penalised by Google too.
Good blog posts include a call to action
Even if it’s just a call to comment or connect on Twitter, blog posts should end with something that moves your reader to a next step. Do not, however, ask people to buy something at the end of a post. Hard sells in blog posts will lose your readers’ trust.
I hope you find these tips on how to put together a good blog post useful but please continue to look at competitor blogs and see what is of interest to their readers.
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