When did you last review your Marketing Plan?
As a small business owner do you occasionally spend time developing your Marketing Plan, put it to one side and then maybe look at at several days, weeks or months later?
Does this sound like you? Do you have goals in place to hold yourself accountable? When did you last review your marketing strategy? Who asks you if you have achieved your goals?
Follow our top tips below on how to ensure that you reach your business marketing goals...
1. Write everything down
This is the one thing I do monthly, weekly and review daily. Writing everything down allows me to focus on long term goals, short term goals and daily “to do lists”. It works for me and gives me a sense of achievement when I have ticked items off my list.
2. Set personal goals and reward yourself
It is important to include holidays in your long term Marketing Plan. If you work and work and work it will have a negative impact on your health and eventually on your business.
3. Create micro-goals
Within your business goal setting, set yourself micro-goals and commit to reaching each one. These micro goals may form part of and contribute to the success of your overall long term goals but you will feel they are more achievable.
4. Review your performance
This is where many business owners fall down. It is you that is responsible for the success of your business and if you keep doing to same thing which isn't working, then you will fail in business!
If you really want to be held accountable for the success of your business then why not seek the ongoing support of a Marketing Mentor, such as Amanda at Sunflower, to ensure that you remain accountable to yourself. We will be that person you can talk to and bounce ideas off. I will give you feedback and encourage you to meet the deadlines you set yourself.
The biggest struggle isn’t creating the plan, but keeping yourself accountable so that you actually do what you say you will.
Get in touch if you feel you need help in "being accountable" to ensure the success of your business.
Top Social Media Tips
As more companies integrate social media into their marketing and communications plans, more emphasis needs to be on creating a social media strategy. Without a strategy, you will end up spending countless hours on your social media with no clear objectives.