Get it right the first time!
Many new business owners sign up to every social media platform available only to find they can't manage them all - so carefully choose the platforms right for your business. It is easy to start with good intentions only to loose the will after a few days, weeks or months.
Before you start your social media marketing consider:
Make a manageable list of your daily social media activities. Today I will:
If you are completely new to social media, choose the right platforms for your business and then start by doing the following:
Do all the above as well as scheduling your own posts and you are well on your way to making a success of your social media marketing!
Once you are confident in what you are doing you then need to add your social media links to your email footer, on your website – mention and add hyperlinks to your other social media sites through your social media marketing.
When talking to people ask them which social media accounts they prefer to use. Ask if they would LIKE you on Facebook / follow you on Twitter / Instagram – perhaps do a monthly prize draw for your social media fans. Dedicate a minimum of two (30 min) time slots a day to your social media
Social media is all about listening and talking to people. Imagine yourself at a party. Are you drawn to people who just talk about themselves or to people interested in you and what you do? You do need to tell people about yourself too – so sell 20% of the time and provide useful hints and tips 80% of the time.
If time is short then perhaps you need some help in getting started. Just call Sunflower VA and we can help get you on track to a successful social media presence.
Do you regularly write new content for your website such as blogs, new product information etc? Do you have social share buttons on your website? If you have answered no, then you need to add them. If someone was to visit your website and liked your content then they are the best people to promote your product or service. By adding “share” buttons to your website you are saying: “Do you like what you are reading, then please tell your friends, fans, followers and connections to read it too.”
There are lots of online platforms providing the code needed to add sharing buttons to your website but I like www.sharethis.com.
Just follow the steps below to get the code and then you can add sharing buttons to your website. Not sure how to do it – then get in touch with your website developer and ask them to do it for you.
If you have got this far and are already confused, then get in touch with your web developer and ask them to set it up for you. If done correctly, then every time you write a new blog post your social share buttons will appear and your visitors will have the option to share it with their friends, fans and followers.
If your website stats show that you do not have many visitors to your website then you need to think about regularly adding new content to keep it fresh and up-to-date. The search engines as well as returning visitors love to see new content. If this is something on your “To Do List” but you never get round to it, then get in touch with SunflowerVA – this is something that we can help you with.
All blogs are written by Amanda of Sunflower and they are based on our experience.