Do you often say there are not enough hours in the day? Do you often wonder where the time has gone? Do you regularly think that you have achieved very little in your working day? By making a few small changes you can greatly change the way you work and how much you can achieve in a day.
There are lots of things that you can do to help improve your productivity but these 10 top tips are a good starting point:
If you need help in your business to allow you to be more productive with your business Marketing then please get in touch with Sunflower VA.
If you are in the design and development stage of your new website, there are a few key things to consider:
If you would like help in building your website or online marketing brochure then please get in touch with Sunflowerva.
One of the main benefits of using a Virtual Marketing Assistant in your business is the savings to you. By working with a VA you will save on the expense of hiring a full-time employee, which includes the time and money spent on interviews and training. You will also be saving on employee benefits such as health benefits and tax savings as a VA is responsible for their own book-keeping and taxes.
As your VA is generally tends to work off site, it saves you the expense of purchasing a new desk, computer and providing office space.
As you only pay for the time spent on specific projects you can easily budget for the projects that are of a high priority to your business. At SunflowerVA we offer a selection of monthly packages which will help with your budgeting.
My background is in PR & Marketing and I love the variety of clients I work alongside, hence the decision to set up Sunflower in 2007.
If you need help with your business Marketing just get in touch.
How we can help?
We have been asked to help businesses with the following:
Website design for smaller businesses/business start-ups. Many new business start-ups have a limited budget – our user-friendly 5 page websites/online marketing brochures are a great way to start to promote your business. As your business grows, you can grow your website.
Often business start-ups have great products and services but they are not always sure about how to promote their business. We offer a Marketing 1:1 in which we will discuss your target customers, look at your branding, do a website review (or discuss about how you intend to use your website) and agree which social media platforms are best your business.
Once you have decided which social media platforms are right for your business, it is often time consuming to set up them up on your computer. We can set these up for you, show you how to effectively manage them if time is too short and provide you with ideas on how to reach your target customers through effective social media posts.
When do you last get in touch with your customers? Perhaps you should consider putting together an email marketing campaign. We can create your e-newsletter template and send it to your subscriber list, thereby keeping your clients up-to-date with news and new offerings from your business.
If there is something else that you need help with in your business in terms of marketing support, please get in touch. I am just a phone call away!
Do you know who your target audience is? If not, then you could be spending a lot of time targeting the wrong people. So how do you know who your ideal customer is and how do you then attract that customer?
The goal is to paint a picture of who your ideal customer is. You’ll likely have other types of customers, but focus on the ones that you enjoy working with, and who you want more of:
Then review your brand message. What you say about your products or services will either compel or repel your "perfect customers". What is unique about you? What makes you different from your competitors? That is why I encourage my clients to clarify their message before we start on their website design. social media marketing or e-newsletters.
Once you've gone through the exercise of identifying your perfect customer, you need to find them. To do so, you should explore where the conversations are taking place. Where are your potential customers discussing their issues and problems? Where are they looking for solutions?
Where you might find your perfect customers
Search engines like Google use keywords to attract customers and to search for customer problems which you may have the answer to. For example, if you are a florist, you need to search for phrases such as “How do I keep my wedding bouquet fresh?" Then, comment on discussions that are happening within those search results.
Set up internet alerts. You can use web alerts to get notified when new content appears relating to your key words
Industry magazines, blogs, or forums. Find out which are the most popular & active communities in your industry and find ways to add value into those relevant conversations. (Find these through internet searches, trade shows or social media referrals) Customers trying to find an answer to their problems will be found in these places.
Facebook. Search Facebook to find relevant business pages. For example, if you are a florist, search for pages that discuss holidays, weddings and other similar life events.
Twitter hashtag conversations. Search for popular hashtags to identify relevant conversations. Using the florist again you might use #Sayitwithflowers. Once you find the conversations, you can offer expert advice to meet new prospects.
LinkedIn groups. Search for industry-related groups that your company can join and become part of those conversations. For example, as a commercial florist, you can join a hotel décor, interior design, or venue discussion group. Again, offer advice, tips and expert insights, but don't overtly sell your product or service.
Instagram for the florist! Set up your account and start to post images of you buying and creating your bouquets. You might also create short videos explaining the types of flowers you are using and why - adding to your expertise.
All blogs are written by Amanda of Sunflower VA and they are based on my experience.