So why have you chosen to be on social media? Because everyone is there? That’s not the greatest reason.
In marketing speak you need to set some SMART goals:
After you have agreed your goals, you need to identify your target audience. The number of times I’ve been told “everyone is my target audience!” The world is a big place and if you try to target everyone you will reach no-one! You may be looking to reach specific prospective customers or perhaps it is industry influencers, but whoever they may be, if you break your audiences down into key groups it will help you with the following:
The next question you will ask is how do I define my target audience? Spend some time looking at your audience personas, find out what brands they already love and what they tend to respond to.
The most important thing to be on social media is human. So many businesses come across as faceless organisations and people want to get to know you and your company on a more personal level and that is why you need to “talk” to your followers. Also, showing off the human side of your brand such as office photos or snapshots of your team keeps your feed personal.
The next question is whether or not your follower count is important and is it a metric you should measure. If you have 100 followers who regularly engage with you and your content, this is so much valuable than 10,000 that never respond to you.
If you are not sure where to start with relationship building, particularly on Twitter, then the following pointers will help you get started:
When social media was first used by businesses for marketing their products or services, many set up auto-replies but this is now considered insincere. If you want to build your followers then make sure you take the time to respond.
If you are juggling a number of social media channels, a Content Calendar will make the process easier. It will allow you to:
By setting up a Content Calendar we can ensure our posts are automated the correct way! Automation is the way forward in marketing right now to ensure that you are regularly seen for great content. However, you can’t expect to successfully put your social presence on autopilot and think that your job is done. You need to dedicate some time each day to responding to comments and thanking people for sharing posts.
If you would like a FREE copy of my Content Calendar Scheduling Template please get in touch and you can then tailor it to suit your Social Media platforms and plan the timings of your posts to ensure you get the maximum reach of your posts.
It is interesting to read that since people cannot connect with their friends in real life, they are “virtually connecting” on nearly every available online platform. Traffic has increased on Facebook, Twitter and YouTube but the biggest increase in traffic has been on Zoom ad Skype.
Do you think this increase in online meetings continue after the epidemic has subsided or do you think people will go back to the old ways of communicating with their teams?
So why is social media usage increasing?
In the main, people are social by nature and whether you are an introvert or an extrovert, after a few days of isolation your will begin to miss your friends or work colleagues. The gap that grows through this lack of social interaction with your communities is huge for us all and social media offers a way to fill this gap.
This global pandemic leaves us feeling anxious and needing support and our social media channels help us to feel more connected. To stay “virtually connected” video interaction is increasing daily. You will have noticed that many businesses are streaming events, quizzes, exercise classes online.
Is social media really of value?
When done correctly, social media is the place where people go to talk, but now that we are isolated, it has become the only place to talk and this is why businesses need to now use social media to talk to and build relationships with their customers.
So how do you build a relationship with your customer on social media?
Looking forward to seeing more of your posts on social media.
#Staysafe #Stayhealthy #Stayonoline
We all know that we need to embrace social media but do you really know how much time you need to spend on it to make it work for you? I have put together a simple Social Media Checklist to keep you on track!
YOUR DAILY BASIC SOCIAL MEDIA MANAGEMENT
- Reply to incoming messages
- Check alerts for branded mentions using your #
- Check current trending topics for language to use and avoid
- Schedule posts according to effective times of day:
- Connect with influences on the various platforms
- Review products and services for upcoming posts
- Work on original content: Blogs, Videos, Eye-catching branded images
- Monitor competitor platforms for ideas, responses & trends
- Check analytics and adjust scheduling and topics as needed
- Create and monitor weekly goals for engagement, consistency and growth
- Check analytics on all platforms and adjust where needed
- Research and try out new strategies
- Set goals and reminders for next month
- Review analytics and consider adjustment needed to scheduling and topics
- Review new strategies – integrate winning strategies and discard those that didn’t work
- Review analytics and consider adjustment needed to scheduling and topics
- Consider strategy changes for paid and organic audiences
- Review brand messaging and amend as necessary
- Research platform development
If you would like help in planning your Social Media Strategy just get in touch.
When you start up your new business a question you will want to ask is how often should I post on my social media platforms and at when is the optimum time of the day to post?
There are no hard and fast rules but what you did need to consider is "when are my target audiences looking at their social media accounts?" This information you will gain through your social media analytics as your social profiles grow.
Just starting out? Then you won’t go far wrong if you follow this guide:
FACEBOOK – post 1 update per day, (2 maximum) – minimum 3 times a week.
TWITTER – to make Twitter work for you, post 2-3 times a day (including RT's) at the optimal times (see below).
INSTAGRAM – post 1 update per day using industry related #hashtags and add to your story regularly.
LINKEDIN – post 2 updates per week
FACEBOOK – best times to post
Wednesday at 11 a.m. OR 1 p.m (alternative each week and see which get best results).
The safest times to post are weekdays from 9 am –3 pm
Sunday has the least amount of engagement for Facebook during the week.
Early mornings/evenings before 7 am and after 5 pm have the least amount of engagement.
INSTAGRAM – best times to post
Wednesday at 3pm.
Most consistent engagement is Monday through Friday between 11 am and – 5 pm.
Another higher engagement time period occurs on Saturday around 10 am.
Sunday generally has the least engagement.
LINKEDIN - best times to post
Wednesday between 9–10 am and 12 noon
Safe times to post with consistent engagement are Tuesday-Friday from 8 am –2 pm
The least engagement per day occurs generally on a Sunday
TWITTER - best times to post
Monday- Thursday 9-5pm with peak times generally being from 1-3pm. The peak time of the week is Wednesday at 3PM. Worst days and times to Post a Tweet: Friday after 3pm and any week day after 8pm and before 8am.
The information above provides you with the basis for creating your Social Media Management Plan but the timings will change based on when your target audiences are online.
I have created a social media management template which takes into account the above and makes it easier for you to plan your social media content. If you would like a copy please get in touch and I will send it to you FREE OF CHARGE.
If you need help in coming up with content for your social media marketing then please GET IN TOUCH!
There is not just one reason for this, there are many reasons why your Facebook Business Page organic reach is dropping:
Facebook defines organic reach as "how many people you can reach for free on Facebook by posting to your Page." Prior to 2012, that number used to be much, much higher than it is now. Changes in Facebook algorithms over the past few years is making it more and more difficult for "posts by pages” to be seen in news feeds.
Facebook has done this on purpose to encourage you to run paid ads. This is how Facebook earns money! When you check your analytics, you see the reach is dropping, you get frustrated and see there is a paid option. Lots of people get into this trap and start running ads without much knowledge on targeting the right audience.
When you set your page up you invited lots of people to like your page to increase "page likes" but the people who did so, are not necessarily your target audience. This is why when these people are not engaged or interested in your page content and therefore Facebook won't show your updates on their page.
You post too much or not at the right time. When you check your analytics, see when your audience is most engaged and active, post that time only. Facebook is not like Instagram so having 5 posts a day isn’t the best thing to do. Post 3-5 times a week using quality content that your fans will love and react to.
Do you follow your competitors? Constantly follow your competitors, do some research and see what strategy works for them. I am not saying copy what exactly they are doing but checking competitors' posts and strategy is always a good idea.
If you can’t post your content in real time, then ensure you schedule your posts directly on the Facebook platform – don’t use a third party app such as Hootesuite. Facebook will penalise your posts, by reducing the overall reach, if you use third party apps.
A few things you can do to increase your reach:
Remind your Fans they can go to Pages Feed on the left sidebar of their News Feed to see content from Pages they've Liked.
Encourage fans to engage with your posts when they do see them, so they see more of them. This can be as simple as adding a reminder to "Please Like and share" at the end of your posts.
According to a recent study Facebook videos have an 186% higher engagement rate and are shared more than 1000% more than videos linked to from other hosting sites, so start using video on Facebook to build interest in your posts and your page.
If you found these tips useful please like or share them with other business owners who are looking for some inspiration!
All blogs are written by Amanda of Sunflower VA and they are based on my experience.