You have set up your Personal Profile on LinkedIn and as you have 3 or more staff you have chosen to set up a LinkedIn Business page too. That alone is not enough! To effectively build your brand on LinkedIn you need to be more proactive.
My #TopTips (in a nutshell)
YOUR LINKEDIN COMPANY PAGE
Start to share regular (2-3 times a week) company updates on your Business LinkedIn page such as business accomplishments, anniversaries (both company and staff related) and business milestones. Also link to articles or blogs on your website and share interesting articles from other LinkedIn users related to your business.
Make your team admins on your LinkedIn Business Page so that they can share updates on the company page too. If everyone contributes, it becomes less onerous on one person.
Ask your team to link their “current positions” to your business page
Get your team to also share company updates on their LinkedIn profiles.
YOUR PERSONAL LINKEDIN PAGE
Make sure your profile is up-to-date, your summary is clear, concise and lets people know how to get in touch with you.
Share your Company Page updates – help spread company messages to a wider audience.
Start to LIKE and comment on posts from others that you may wish to develop a working relationship with or that are industry influencers.
Start to develop conversations with your connections through LinkedIn messaging.
If you need help with putting a process in place to develop the above, then just get in touch.
All blogs are written by Amanda of Sunflower VA and they are based on my experience.