When you start up your new business a question you will want to ask is how often should I post on my social media platforms and at when is the optimum time of the day to post?
There are no hard and fast rules but what you did need to consider is "when are my target audiences looking at their social media accounts?" This information you will gain through your social media analytics as your social profiles grow.
Just starting out? Then you won’t go far wrong if you follow this guide:
FACEBOOK – post 1 update per day, (2 maximum) – minimum 3 times a week.
TWITTER – to make Twitter work for you, post 2-3 times a day at the optimal times (see below).
INSTAGRAM – post 1 update per day using industry related #hashtags
LINKEDIN – post 2 updates per week
FACEBOOK – best times to post
Wednesday at 11 a.m. OR 1 p.m (alternative each week and see which get best results).
The safest times to post are weekdays from 9 am –3 pm
Sunday has the least amount of engagement for Facebook during the week.
Early mornings/evenings before 7 am and after 5 pm have the least amount of engagement.
INSTAGRAM – best times to post
Wednesday at 3pm.
Most consistent engagement is Monday through Friday between 11 am and – 5 pm.
Another higher engagement time period occurs on Saturday around 10 am.
Sunday generally has the least engagement.
LINKEDIN - best times to post
Wednesday between 9–10 am and 12 noon
Safe times to post with consistent engagement are Tuesday-Friday from 8 am –2 pm
The least engagement per day occurs generally on a Sunday
TWITTER - best times to post
Monday- Thursday 9-5pm with peak times generally being from 1-3pm. The peak time of the week is Wednesday at 3PM. Worst days and times to Post a Tweet: Friday after 3pm and any week day after 8pm and before 8am.
The information above provides you with the basis for creating your Social Media Management Plan but the timings will change based on when your target audiences are online.
I have created a social media management template which takes into account the above and makes it easier for you to plan your social media content. If you would like a copy please email me and I will send it to you FREE OF CHARGE.
If you need help in coming up with content for your social media marketing then please GET IN TOUCH!
All blogs are written by Amanda of Sunflower and they are based on our experience.