88% of business cards are throw away – people keep postcards!
My Top 10 Reasons for using Postcard Marketing
I am guessing that you are thinking "Why should I be using postcards for my marketing as opposed to some other marketing tool, such as advertising in a local magazine/paper?"
If magazine advertising works for you then don’t stop! If you are thinking of placing a single advert in a local magazine, don’t. In general, it takes 7 times for your advert to be seen before someone buys from you. Therefore if you don't have a lot of money to spend on advertising experiments, consider postcard marketing.
My Top 10 reasons for using postcards:
1. Postcard marketing is affordable, even for the smallest of businesses. You can create them yourself using online tools if you are creative!
2. When you're marketing with postcards, your competition doesn't know it. But they will now if you're advertising in the newspaper!
3. Your postcards can "brand" you and your business in ways that most marketing materials cannot. If you start and stick to a regular postcard mailing program, you and your business will gain quite a reputation.
4. Postcards are versatile. In a single mailing, you can seek business from prospective customers, and look for repeat business from existing customers. Better yet, a postcard isn't just something to send through the mail. You can use postcards as oversized business cards, hang tags for your products, or use them as mini-information sheets.
5. Testing an offer with postcards is easy. Just send your card to a small group of people and see how many of them respond. If you're satisfied with the results, then increase you mailing to a larger audience next time!
6. It's easy to track your results. Your card can tell recipients to bring the card into your shop for a special discount. Or it can ask them to use a special ordering code when purchasing products from your website.
7. Postcards don't waste people's time—they don't even have to open an envelope to read your message.
8. 88% of business cards are throw away – people keep postcards.
9. Postcards are inexpensive to print.
10. Postcards are easy to redeem. If you're asking your customers to bring your postcard into your shop for a special discount, all they have to do is show up with the card. Or you could include a special tracking code with each card mailing. Just ask recipients to enter that code into the order form on your website, or give it to the operator when they place a telephone order.
The idea behind "Bring this card for a discount!" or "Use this code and get an additional 10% off on your order!" gives people an incentive to do business with you.
Get started on your postcard marketing today
Postcard marketing should be considered as part of your whole Marketing Strategy - its not a stand alone element. If you would like to try postcard marketing today and you don’t feel you are very creative then why not ask Amanda of SunflowerVA to create them for you.
If magazine advertising works for you then don’t stop! If you are thinking of placing a single advert in a local magazine, don’t. In general, it takes 7 times for your advert to be seen before someone buys from you. Therefore if you don't have a lot of money to spend on advertising experiments, consider postcard marketing.
My Top 10 reasons for using postcards:
1. Postcard marketing is affordable, even for the smallest of businesses. You can create them yourself using online tools if you are creative!
2. When you're marketing with postcards, your competition doesn't know it. But they will now if you're advertising in the newspaper!
3. Your postcards can "brand" you and your business in ways that most marketing materials cannot. If you start and stick to a regular postcard mailing program, you and your business will gain quite a reputation.
4. Postcards are versatile. In a single mailing, you can seek business from prospective customers, and look for repeat business from existing customers. Better yet, a postcard isn't just something to send through the mail. You can use postcards as oversized business cards, hang tags for your products, or use them as mini-information sheets.
5. Testing an offer with postcards is easy. Just send your card to a small group of people and see how many of them respond. If you're satisfied with the results, then increase you mailing to a larger audience next time!
6. It's easy to track your results. Your card can tell recipients to bring the card into your shop for a special discount. Or it can ask them to use a special ordering code when purchasing products from your website.
7. Postcards don't waste people's time—they don't even have to open an envelope to read your message.
8. 88% of business cards are throw away – people keep postcards.
9. Postcards are inexpensive to print.
10. Postcards are easy to redeem. If you're asking your customers to bring your postcard into your shop for a special discount, all they have to do is show up with the card. Or you could include a special tracking code with each card mailing. Just ask recipients to enter that code into the order form on your website, or give it to the operator when they place a telephone order.
The idea behind "Bring this card for a discount!" or "Use this code and get an additional 10% off on your order!" gives people an incentive to do business with you.
Get started on your postcard marketing today
Postcard marketing should be considered as part of your whole Marketing Strategy - its not a stand alone element. If you would like to try postcard marketing today and you don’t feel you are very creative then why not ask Amanda of SunflowerVA to create them for you.
Below are some Postcards that we did earlier...
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When did you last review your Marketing Strategy
Plans in your head are little more than ideas and ambitions! When written down, they become an organised, measurable commitment. For most of us, committing our plans to paper is the only way to avoid losing sight of what we want to achieve.
