When did you last review your Marketing Plan?
You should always look to at least plan your marketing for 12 months and review every 3-6 months. So now would be a good time to start!
A written Marketing Plan makes it easier for you to understand where you are going and keeps you on track.
A written Marketing Plan can also be invaluable in making the case for a bank loan, or in attracting investment.
A written Marketing Plan provides a quantifiable basis for measurement and review at the end of the exercise.
Your Marketing Plan will usually include:
A brief mission statement about the purpose of the business.
- A summary of the previous year's performance.
- Financial objectives for three-year and next-year periods.
- Market overview.
- Key factors identified in SWOT analysis.
- Marketing objectives (which products to which markets?) and strategy.
- Forecasts and budgets.
- Detailed programmes for the next year (who does what, when?).
Book a 1:1 two hour Training Session in Developing your Marketing Plan or Training session in Social Media Marketing, quote SUNFLOWERVOUCHERS and receive a £25 Sunflower Voucher to offset against your training fee.
Normal fee for a 2 hr 1:1 session is £125 (VAT n/a) less your £25 Sunflower Voucher discount.
When did you last review your Marketing Strategy
Plans in your head are little more than ideas and ambitions. When written down, they become an organised, measurable commitment. For most of us, committing our plans to paper is the only way to avoid losing sight of what we want to achieve.